Teammates, over the past year the marketing team of Team
Perfect has been on a quest to distill the essence of Team Perfect into a
single phrase. They call it a “tag line”, I call it our mission statement reduction
sauce – our mission statement reduced into 4 words or less. It’s not an easy
thing to do – edit words down to the bare minimum yet still capture the key
meaning of your purpose. There are lots of examples of tag lines, but few
really stir the soul – a couple of effective ones that come to mind are Nike’s
“Just do it” or Apple’s “Think Different” campaigns. Both capture the
prospective company’s personalities – of course, at the end of the day, tag
lines or mission statements or slogans or credos are just words. However, when
they are backed by action such as Apple’s consistent design philosophy to
“think differently” about what a piece of technology looks, feels and works
like or Nike’s continual pursuit to associate their product with people that don’t
talk about performing – they “Just do it” – then the words begin to take
meaning…
To reduce our “mission statement” is to get to the core
of why Team Perfect exists (and continues to persist!). We have seven core
values at Team Perfect and our first one is:
#1. We CARE about the health of our customers” is our
front sight focus. And the reason we care is that we link health with the
ability to never give up, and when you’re armed with the capacity to persevere
no matter what the odds are, then you have the ability to make a difference.
Think about it for a second – what’s your purpose? What are you going to do
with your life? Why?...What Fires you Up?...what would you do if you knew you
couldn’t fail? (i.e…what would you do if you knew you wouldn’t give up?!).
Doing anything new or different is hard enough – but it’s exponentially harder
if you’re out of shape!
So what’s my favorite phrase?
“Make your life count.”
It’s up to you – you define your life and what it’ll be.
After all, at the end of day, what’s really important in life? How many objects
you own or the number of zeroes in your bank account? Doubt it... I bet, if
you’re really honest with yourself, you’ll come to the conclusion that I have:
figuring out ways to make a positive impact on something or someone – leaving
the world a little bit better than you found it while having one helluva good
time. In other words: Making YOUR LIFE Count. So be like Apple and think
differently about your life, because your life is uniquely yours…and once you’ve
decided what it’s going to be, be like Nike and Just do it!
